This Privacy Policy describes how Everts (Malaysia) Sdn. Bhd. (“Everts,” “we,” “us,” or “our”), a balloon manufacturer, collects, uses, maintains, and discloses information collected from users (each, a “User”) of the everts.com website (“Site”) and any related services. This privacy policy applies to the Site and all products and services offered by Everts. We are committed to protecting your privacy and handling your data in an open and transparent manner, in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR) for our European operations, the California Consumer Privacy Act (CCPA) for our US operations, and relevant data privacy laws in Asia.
1. Information We Collect
We collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.
1.1. Information You Provide to Us
When you interact with our Site, particularly when filling out lead generation forms, you may provide us with the following types of personal data:
•Contact Information: Such as your name, email address, phone number, and mailing address.
•Business Information: Details about your company or organization, if applicable.
•Inquiry Details: Information you provide in your messages or inquiries to us.
1.2. Information We Collect Automatically
As you navigate through and interact with our Site, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
•Usage Details: Information about your visit to our Site, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Site.
•Device Information: Information about your computer and internet connection, including your IP address, operating system, and browser type.
•Tracking Technologies: We use cookies and similar tracking technologies to collect information about your browsing behavior. This includes data collected by third-party services like Google Analytics, Warmly, and Apollo.
2. How We Use Collected Information
Everts (Malaysia) Sdn. Bhd. collects and uses Users’ personal information for the following purposes:
•To Improve Customer Service: Your information helps us to more effectively respond to your customer service requests and support needs.
•To Personalize User Experience: We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
•To Improve Our Site: We may use feedback you provide to improve our products and services.
•To Process Inquiries and Leads: The information Users provide about themselves when filling out a form will only be used to respond to their inquiries or other requests or questions. We do not share this information with outside parties except to the extent necessary to provide the service.
•To Send Periodic Emails: We may use the email address to send User information and updates pertaining to their order. It may also be used to respond to their inquiries, questions, and/or other requests. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or User may contact us via our Site.
3. How We Protect Your Information
We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site. Sensitive and private data exchange between the Site and its Users happens over a SSL secured communication channel and is encrypted and protected with digital signatures.
4. Sharing Your Personal Information
We do not sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.
5. Third-Party Websites
Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.
6. Compliance with International Data Protection Laws
Given our operations in the US, Europe, and Asia, we adhere to the principles and requirements of various international data protection laws:
6.1. General Data Protection Regulation (GDPR) – European Union
For Users in the European Union, we comply with the GDPR. This means:
•Lawful Basis for Processing: We process your personal data only when we have a lawful basis, such as your consent, necessity for contract performance, compliance with a legal obligation, protection of vital interests, performance of a task carried out in the public interest, or legitimate interests pursued by us or a third party.
•Data Subject Rights: You have the right to access, rectify, erase, restrict processing, object to processing, and data portability. You also have the right to withdraw consent at any time where consent is the lawful basis for processing.
•Data Protection Officer (DPO): While not explicitly stated, for GDPR compliance, it is advisable to have a designated point of contact for data protection inquiries. (Consider adding a DPO contact if applicable).
•International Data Transfers: We ensure that any transfer of personal data outside the EU is done in compliance with GDPR requirements, utilizing appropriate safeguards such as Standard Contractual Clauses (SCCs).
6.2. California Consumer Privacy Act (CCPA) – United States
For California residents, we comply with the CCPA. This means:
•Consumer Rights: You have the right to know what personal information is collected, used, shared, or sold; the right to delete personal information; the right to opt-out of the sale of personal information; and the right to non-discrimination for exercising your CCPA rights.
Right to Opt-Out:** We do not sell personal information. If this practice changes, we will provide a clear and conspicuous link on our homepage titled “Do Not Sell My Personal Information.”
6.3. Data Privacy Laws in Asia
Given our operations and target audience in Asia, we also consider and aim to comply with relevant data privacy laws in various Asian jurisdictions. While specific regulations vary by country (e.g., Personal Data Protection Act (PDPA) in Singapore, Personal Information Protection Law (PIPL) in China, Act on the Protection of Personal Information (APPI) in Japan, etc.), common principles include:
•Consent: Obtaining explicit consent for the collection, use, and disclosure of personal data.
•Purpose Limitation: Collecting and using personal data only for specified and legitimate purposes.
•Data Minimization: Collecting only the personal data that is adequate, relevant, and limited to what is necessary.
•Accuracy: Ensuring personal data is accurate and kept up-to-date.
•Storage Limitation: Retaining personal data only for as long as necessary for the purposes for which it was collected.
•Integrity and Confidentiality: Protecting personal data through appropriate security measures.
•Accountability: Being responsible for compliance with data protection principles.
We continuously monitor the evolving data privacy landscape in Asia to ensure our practices remain compliant.
7. Third-Party Services
We utilize certain third-party services that may collect and process data on our behalf. These services are used for analytics, lead management, and sales intelligence.
7.1. Google Analytics
We use Google Analytics to collect information about how users interact with our Site. Google Analytics uses cookies to collect anonymous information such as your IP address, browser type, operating system, referring URLs, actions taken on the Site, and dates/times of visits. This data helps us analyze web traffic and improve our Site’s performance and user experience. Google’s ability to use and share information collected by Google Analytics about your visits to this Site is restricted by the Google Analytics Terms of Service and the Google Privacy Policy. You can opt-out of Google Analytics by installing the Google Analytics opt-out browser add-on.
8. Children’s Privacy
Our Site is not intended for children under the age of 16. We do not knowingly collect personally identifiable information from children under 16. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from a child without verification of parental consent, we take steps to remove that information from our servers.
9. Changes to This Privacy Policy
Everts (Malaysia) Sdn. Bhd. has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the top of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.
10. Your Acceptance of These Terms
By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.
11. Contacting Us
If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:
Everts (Malaysia) Sdn Bhd
103-107 Jalan Usaha 6
Kawasan MIEL
Phase II Ayer Keroh
Industrial Estate
75450 Melaka
Malaysia
Tel: +60 6 251 3800
Email:
sales@everts.com.my
